The Kaotica Eyeball: Vocal Isolation Booth.
By: Aydan Ruddick.
B2C marketing is hard; it requires you to consider the psycho and demographics of your target audience and then formulate a campaign around that. While some companies tend to struggle with this, I believe Kaotica has done a great job marketing their product: “The Eyeball.”
This product is intended solely for musicians; it’s lightweight, portable, and provides a robust isolated sound meant to mimic a studio. They portray this very well to their target audience. In their advertisements and website home page, they’ll typically have a musician standing in an open space and using the eyeball within that. While this looks normal for non-musicians, it’s pretty impressive to those who would be interested in the product. The concept of getting good, isolated sound quality within an ample open space is hard to do. Typically, the sound waves will reflect and refract off surfaces which affect the audio quality. Kaotica showcasing this feat done so effortlessly is a perfect representation of the promise they’re making their consumer.
They utilize social media quite well. They’ll post testimonials and photos of people using the product. This enforces credibility and gives the audience a repeated image of credible musicians utilizing the product. Portraying this will allow their target audience of musicians on a budget to see satisfied customers and get a feel for how the product will fit into their setup. They also hold events that reinforce brand credibility and establish them as a thought leader within the industry.
My only complaint with Kaotica’s socials would be the lack of theme. While they post all these testimonials and satisfied customers, many of their posts tend to be not color coordinated and seem dangerously random.
All in all, I believe the Kaotica eyeball does a great job establishing what it provides to its consumer base, reinforcing that, and ultimately creating an alluring product that speaks volumes to its target audience.
Aydans house 