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COMM0014- BLOG #5

My Brand. By: Aydan Ruddick. It can be argued that anything under the sun could add value to an employee in the workforce. The stigma around non-academic skillsets has subsided and has now rightfully been replaced by people skills and general creativity. As the modern-day workforce evolves, they need people who can evolve with it. …

COMM0014 – Blog #3

Finding your Target Audience. By: Aydan Ruddick Becoming a successful musician is difficult. The elusive grasp of fame doesn’t cradle everyone within its palm, yet those who experience it have one advantage over those who don’t; they know what their target audience is.  The process of finding a target audience is a relatively straightforward one.…


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